In celebration of Canada’s 150th Anniversary, the province of Ontario created a series of free, open to the public Festivals at Ontario Place (Toronto) that provided guests with a greater appreciation of the Province, its accomplishments and potential through the exploration of Ontarians talent and culture. Parléview was hired to conceptualize, plan, and deploy four unique indoor / outdoor festivals and their promotion.

 

The four festivals were executed over the course of each four-day summer long weekend; Culinary Ontario, Heritage Ontario, Art & Music Ontario, and Active Ontario. Over 80,000 guests attended and over 450 programmers activated.