Parleview was entrusted with crafting a 'Surprise and Delight' campaign to captivate audiences nationwide. This multi-faceted initiative in partnership with Corus Entertainment unfolded through a dynamic blend of live experiential activations, strategic content dissemination, and impactful sponsorship media.

The campaign commenced with two planned events. The inaugural event transformed a public ice rink into a realm of joyous surprises. Skating ambassadors, choreographed to perfection, made a grand entrance, bearing gift bags brimming with excitement for unsuspecting families. As balloons soared, a live DJ set the rhythm, elevating the atmosphere while skating ambassadors distributed free hot chocolate from their backpacks, delighting attendees with delectable treats.

The second event orchestrated an unexpected takeover of the Toronto Island and a customized ferry boat. Passengers embarking on a leisurely journey were greeted by the Marshalls ferry, a vessel of surprises. During the brief 15-minute voyage, passengers were showered with gifts and indulged with treats, ensuring each disembarked with a radiant smile and an extra spring in their step, enhancing their day ahead.

Following these remarkable events, captivating video content was curated into 15-second commercial spots tailored for social and broadcast platforms. To amplify reach and engagement, influencers were strategically enlisted to champion the campaign, further igniting excitement and anticipation among audiences nationwide.